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Account Engagement: Essentials


3 Weeks

B2B marketing automation platform that helps businesses generate and nurture leads, streamline their marketing efforts, and track campaign performance. It includes features such as lead scoring, email marketing, and analytics.

Enhanced Sales and Marketing Integration: With the Sales Cloud Integration and Field Mapping, the business ensures seamless communication between its sales and marketing teams. This integration allows for a unified view of leads and prospects, streamlining the sales process.

Streamlined User Management: Setting up Profiles and User Sync ensures that the right people have access to the right information within Pardot, optimizing user roles and permissions for efficient collaboration.

Data-driven Decision Making: Deploying standard datasets, lens, and dashboards provides the business with actionable insights into its marketing and sales performance. The 5 default Dashboards cover key areas such as Pipeline, Marketing Manager, Engagement, Account-Based Marketing, and Multi-Touch Attribution, facilitating informed decision-making at all levels of the organization.

Customized Training: With up to 04 hours of custom training, the business ensures that its teams are proficient in utilizing the Pardot platform to its full potential. This training empowers users to maximize their productivity and effectiveness in executing marketing strategies.

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